About eCROmmerce NextGen

Because in CRO, as in e-commerce, what matters isn't age. It's what you have to share, to learn and to bring.

That's the mindset behind this series. With one simple ambition: to shine a light on the rising talents of CRO and e-commerce.

An idea that had been growing for a long time, and that is finally coming to life thanks to a generation of young CRO(cs) ready to dive in and share their experience, their vision and their takes on e-commerce, digital, data and AI.

They're young and CROwing fast. They are arriving in an e-commerce world in full transformation.

At a time when AI is redefining how we work, our tools and our processes, they may be the best placed to rethink today's practices and imagine tomorrow's.

They are a force to be reckoned with. And that is exactly why I want to give them a voice today.

“Valour does not wait upon the number of years.”

Every interview explores five angles. Simple and unfiltered.

1. 01

   Their path

   Education, first jobs, turning points.

2. 02

   First steps in CRO / e-com

   What pulled them into the job.

3. 03

   Wins… and failures

   The winning tests, and the ones they learned the most from.

4. 04

   Inspirations & toolbox

   Their mentors, their everyday tools.

5. 05

   Tomorrow's e-commerce

   Their vision, their convictions, their hot take.

Early-career talents in CRO and e-commerce, on the brand side as well as the agency side.

The criterion isn't age: it's what they have to share, to learn and to bring.

They are suggested by the community in LinkedIn comments, then interviewed on the five angles of the format.

Meet the Next Gen →