The class's inspiration notebook

Next Gen Inspirations

Who they follow. The tools they use. The content that feeds their practice.

Discover the CRO and e-commerce experts, tools and resources cited by the 3 professionals interviewed on eCROmmerce NextGen: people to follow, tools, books.

People to Follow

The people NextGen talents cite as references or inspirations, in their own words.

Florent Kiecken

E-commerce · Growth · La Cargaison

“For a broader view of e-commerce and growth, complementary to a pure CRO approach.”

Cited as an inspiration by Antoine Vera →

Florent on LinkedIn ↗

Laurent Babicz de Salettes

Showroomprivé

“My work-study supervisor at Showroomprivé. He's the one who introduced me to the world of CRO and believed in me from the very start!”

Mentor of Caroline Hoang →

Laurent on LinkedIn ↗

Sébastien Tortu

CRO · Experimentation · Boost Conversion

“A reference for CRO methodology and A/B testing in France, with very hands-on content and real-world cases.”

Cited as an inspiration by Antoine Vera →

Sébastien on LinkedIn ↗

Toolbox

The tools used and cited by the CRO and e-commerce professionals interviewed on NextGen, and how they describe using them.

AB Tasty
Experimentation2 talents
- Designing and running A/B tests
  Used by Caroline Hoang →
- Designing, launching and running A/B tests
  Used by Antoine Vera →
Air360
Experience Analytics1 talent
- UX Analytics: qualitative insight and session replays give the why behind points of friction
  Used by Salomé Klein →
Confluence
Documentation1 talent
- Documenting and sharing knowledge
  Used by Caroline Hoang →
IBM Cognos
Business Intelligence1 talent
- More in-depth business data analysis
  Used by Antoine Vera →
Jira
Project management1 talent
- Tracking tests and projects
  Used by Caroline Hoang →
Microsoft Clarity
Experience Analytics1 talent
- Heatmaps and session replays to confirm points of friction
  Used by Antoine Vera →
Piano Analytics
Web Analytics1 talent
- More in-depth business data analysis
  Used by Antoine Vera →
Welyft A/B Tests Identifier
A/B test monitoring1 talent
- Monitoring and inspiration: spotting the tests other sites are running
  Used by Antoine Vera →