NEXTGEN #02 · Class of 2026
Caroline Hoang — CRO Specialist at 
Showroomprivé
Connect with Caroline“CRO is the art of turning curiosity into conviction.”
Caroline Hoang is a CRO Specialist on a work-study contract at Showroomprivé. Her path was built step by step: commerce first, with a BTS in International Trade, then digital, with a Bachelor in Design & Digital Marketing, and finally data, with a Master's in Digital Marketing & Data Analytics at EMLV. In two years, she has worked on every stage of CRO, from ideation to results analysis, including the technical implementation of A/B tests. Two months after she joined, a social proof test on the Travel section sent transactions per session soaring on mobile web. In this interview, she looks back on that first win, the balance between intuition and data, emotional personalisation, and her conviction: CRO is a strategic investment, not a collection of quick wins.
Caroline at a glance
- Role
- CRO Specialist
- Company
- Sector
- E-commerce
- Expertise
- CRO · Experimentation · Data
- Career path
- Showroomprivé
- Conviction
- “CRO without curiosity isn't CRO.”
01 — Career
How Caroline got into CRO
What was your path?
My path is fairly unusual: I started with a BTS in International Trade, then went on to a Bachelor in Design & Digital Marketing before joining EMLV for a Master's in Digital Marketing & Data Analytics. At each step, I tried to go a little further: first understanding commerce, then digital, then data.
Career Path — Caroline's journey in 4 steps
- EducationBTS in International Trade
- EducationBachelor Design & Digital Marketing
- EducationEMLVMaster Digital Marketing & Data Analytics
- ExperienceShowroomprivéCRO Specialist (work-study)
“CRO is the art of turning curiosity into conviction.”
02 — Toolbox
The tools Caroline uses every day
3 tools, and how Caroline uses them, according to the interview. The whole class toolbox →
Confluence
Documentation
Documenting and sharing knowledge
Jira
Project management
Tracking tests and projects
03 — Inspirations
Who inspires Caroline?
Laurent Babicz de Salettes
Mentor
Showroomprivé
My work-study supervisor at Showroomprivé. He's the one who introduced me to the world of CRO and believed in me from the very start!
Laurent on LinkedIn ↗04 — Her proudest win
The social proof test that launched Caroline
Your proudest win?
Two months after joining Showroomprivé, I worked on a social proof test on the Travel section. The idea: show, in real time, how many people were viewing an offer, “X people are currently viewing this offer”. One of the variants drove a sharp rise in transactions per session on mobile web. What I take away most is that the idea wasn't revolutionary: it was the rigour of the hypothesis, the targeting and the analysis that made all the difference.
05 — Her biggest discovery
Why Caroline relies on intuition as much as on data
Your biggest discovery?
Many people think CRO is just about making the numbers talk. In reality, intuition generates the best hypotheses, and data tells you whether you were right. So both are essential!
06 — Her biggest challenge
The challenge of actionable insights
The biggest challenge in CRO?
Generating truly actionable insights. We often have lots of data, but going from raw data to a relevant hypothesis takes perspective, empathy and a real product culture.
07 — The trend that excites her
Why Caroline is interested in emotional personalisation
The trend that excites you most?
Emotional personalisation: the idea of adapting the experience to the user's emotional profile. We're already working on it at Showroomprivé with Emotion AI (EAI). It's fascinating to see that two people on the same page can have very different psychological needs.
08 — What she would change
CRO, a strategic investment
If you could change one thing?
For CRO to be seen as a strategic investment rather than a “quick win” tool. To me, the best CRO programmes are the ones built for the long term, within a culture of continuous learning.
09 — What's next?
Where Caroline sees herself in 3 to 5 years
Where do you see yourself in 3 to 5 years?
I see myself as a CRO Manager or Growth Manager, with real expertise in personalisation and data. Luxury really appeals to me, and LVMH in particular: I think CRO has a huge role to play in a sector where every detail of the user experience matters.
10 — Vision · #NoFilter
Caroline's hot take
Is CRO just A/B testing?
The A/B test is the means of transport.
It isn't the destination: behind every test, there is a real question about human behaviour.
On Caroline's radar
- Personalisation
- Emotion AI
Key takeaways
3 takeaways from Caroline's interview
NextGen summary, based on the interview answers.
- 01
Rigour drives results.
A simple idea can have a big impact if the hypothesis, the targeting and the analysis are solid.
- 02
Intuition and data go together.
Intuition generates the hypotheses; data confirms or refutes them.
- 03
CRO is a long game.
A CRO programme is a strategic investment built on continuous learning.
Caroline's final word
CRO without
Curiosity
isn't CRO.
— Caroline Hoang
See the word wall →Talents & recruiters
Want to talk with Caroline?
Connect with Caroline on LinkedIn to keep the conversation going, share an opportunity or talk CRO and e-commerce.
